Try Serta® in Our Panama City Showroom
The best way to choose a Serta® mattress is to lie down on a few. Our showroom has iComfort®, iComfortPro®, iSeries® and Perfect Sleeper® models side by side, with Serta® Motion bases set up so you can try them.
Step into our showroom and let our Serta® experts walk you through each collection: iComfort®, iComfortPro®, iSeries® and Perfect Sleeper®.
Memory Foam, Latex or Hybrid?
- Memory foam (iComfort®) contours closely and absorbs motion. It is temperature sensitive, so it feels a bit firmer in a cool room.
- Latex (iComfortPro®) is buoyant and breathable, with a more responsive feel than memory foam.
- Hybrid (iSeries® NXG, Perfect Sleeper®) pairs coils with foams for bounce, airflow and edge support.
Serta® Adjustable Bases
The Serta® Motion Air is an affordable way to raise your head and feet, with quiet Silent Drive motors, a wireless remote, a 650 lb lift capacity and legs that adjust in 3-inch steps. The Serta® Motion Renew adds massage and under-bed lighting. We also carry the Baselogic line of adjustable bases. See them all on our adjustable beds page.
Give a new memory foam mattress up to 60 days to fully adjust to your body. Visit our store at 1830 W 23rd Street, Panama City, FL 32405, look for the big red canopy across from Sam's Club. Ask about our convenient financing options and delivery, setup and old mattress removal by our in-house delivery pros.
Frequently Asked Serta® Questions
Which Serta® mattresses do you sell?
We carry Serta® iComfort® memory foam, iComfortPro® latex, iSeries® NXG hybrid and Perfect Sleeper® mattresses, plus Serta® Motion adjustable bases. Call (850) 785-0910 to check which models and sizes are in stock.
What is the difference between iComfort® and iComfortPro®?
iComfort® mattresses use PerfectConform™ memory foam with five support zones. iComfortPro® mattresses use premium natural latex in five support zones for a more buoyant, breathable feel.
Why does my new Serta® memory foam mattress feel firm?
Memory foam is temperature sensitive, so it feels firmer in a cool room and softer as it warms. Serta® recommends allowing up to 60 days for your body to get used to a new mattress.
Which Serta® mattress sleeps coolest?
Look for the CoolFeel™ cover on iComfort® and iSeries® models, the carbon fiber foam in the iSeries® NXG, or the breathable natural latex in the iComfortPro® Ambrose.
Do you deliver and set up Serta® mattresses?
Yes. Our own trained delivery team delivers within 65 miles of our Panama City store, sets everything up, and can take away your old mattress. Orders from our online store include white-glove setup within 45 miles, or you can pick up at the store.



